Friday, December 11, 2009

The Bigfoot!!!

Talking about the history of pizza, does anyone remember "The Bigfoot"and more importantly the company that produced such a pernicious pie? Well, I did some research and to my dismay, I found out that Pizza Hut (I thought it was Little Caesar's?!) was the procreator of this form of excessive delicacy we now preserve only in the Youtube annals of t.v. commercials.





Actually, Little Caesar's responded with tremendous ferocity by then, soon after the launch of "The Bigfoot", began a rather suspiciously similar marketing campaign by way of creating the "Big! Big!"which adheres to the same marketing principle behind their catchphrase "Pizza!Pizza!"



Overall, I have always and preferably chosen Little Caesar's pizza since I was a little paisano myself. However, I do believe that Little Caesar's has found its niche which may have sparked a revolution in the way that chain pizza restaurants will inevitably follow since their marketing scheme has co-evolved with pizza connoisseurs desire to eat things exactly "how"and "when" they want it (they want it hot and they want it now!!!!!!!!).

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